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V4 Software and BACK Information Services

BACK Information Services is the leading provider of data to the aviation and aerospace industries, featuring the world's largest, industry-specific, data collection on the market today. A brief cross section of BACK's offering includes the Commercial Jet Fleets Directory, Aviation Link for Windows, and Aviation Mapping Custom Route Maps.

As a unit of BACK Associates, the Information Services Division counts many of the most prestigious firms in the aerospace industries among its clients, servicing them through a network of seven offices in North America and Europe. But when the innovative, information services firm sought a leading-edge data analysis technology to help its customers become even more productive and competitive, it turned to MKS, Inc. and its V4 Executive Decision Support software. (See example below)

"Coming from our common aviation ground, we originally got interested in MKS's V4 software as a potential, new way of delivering the information on our databases to our customers," says BACK President Cameron Koblish.

"Because we have several different databases, the contextual use of our information is very important. V4 provides a way of hooking those databases together or manipulating the data in new ways."

"In terms of the MKS organization," Koblish continues, "I would say that the hallmark of their operation is their responsiveness."

USING V4's CONTEXTUAL CAPABILITY, sophisticated queries can be generated and reported in Excel. The example above illustrates V4's ability to analyze BACK's schedule data by finding all connecting flights from Philadelphia to Japan allowing at least 90 minutes of ground time to reach the connecting flights, with no more than a three-hour wait. A pop-up window was used to enable input of V4 selection options. V4 was utilized to collect, integrate and restructure the information from multiple aerospace databases. The power of V4's contextual model enabled this to be done with fewer than 10 programming rules.

For more information about V4/2.0 software or V4's success with BACK Information Services and other aerospace leaders, contact MKS today at 888-PICK-MKS.